Success For Mediaworks At Big Chip 2017

North East digital marketing agency Mediaworks added yet another prestigious accolade to their growing trophy cabinet at Big Chip 2017.

The agency continued their winning streak, scooping the esteemed Best Use of Search award — a highly competitive category that recognises the campaigns that harness the power of search to increase traffic, boost conversions and ultimately ensure digital success.

Mediaworks was shortlisted as a result of their work with national bus operator, Stagecoach. Throughout the on-going campaign, Mediaworks has fully supported the brand’s digital transformation project, undertaken as a reaction to the growing number of digital-enabled passengers.

As part of this digital transformation project, we supported the migration of the Stagecoach website, creating optimised content around high-volume search phrases whilst using targeted outreach to direct relevant traffic to the site. Using paid search, we used both search and display ads to increase brand awareness, support ticket sales and promote the Stagecoach app. We created a short animation outlining the benefits of the Stagecoach app, which we then promoted socially as part of our overall campaign.

It was this innovative approach to search that saw the judges naming Mediaworks the clear category winner, commenting: “The entry from Mediaworks demonstrated a well-executed, brand-led campaign that worked well in conjunction with the off-site aspects of the campaign.”

Speaking of the win, Mediaworks Managing Director Brett Jacobson said: “To win the prestigious Best Use of Search Big Chip Award is a huge achievement for us. It is a testament to the dedication of our team and the incredible results we deliver. The success has continued what has been a superb year so far for Mediaworks.”

Lynne Harrop, Head of Marketing and Customer Experience at Stagecoach added: “We worked closely with Mediaworks on the promotion of our improved digital tools, including a revamped website and smartphone app, to a range of audiences. This award is thoroughly deserved.”

With more industry awards on the horizon, Mediaworks is hoping to continue 2017 with yet more success, flying the flag for our region on a national scale.