Business

Thinking Inside The Box

Issue 127

How TSP Fulfilment is helping e-commerce brands deliver more.

Next time you receive a parcel after placing an online order, spare a thought for the team and technology that made it all happen.

TSP Fulfilment is a name you have probably never heard of – until now. But, in just a few years, this North Eastbased company has grown into a £10 million business with ambitious plans to expand both nationally and internationally.

The company says fulfilment, done properly, is about much more than picking products from shelves, placing them into boxes and handing them to a courier. It is about building an operation that supports business growth, provides valuable sales intelligence, strengthens the customer’s brand and, more often than not, saves money.

And it is in the rapidly changing world of e-commerce that TSP Fulfilment has found its niche.

Operating from four strategically located warehouses in the North East of England, TSP Fulfilment provides warehousing, inventory management, pick and pack, dispatch, returns handling and shipping services for more than 200 ecommerce brands.

Across more than 400,000 sq. ft of warehouse space, the business dispatches over eight million individual items a year while achieving a verified pick-and-pack accuracy rate of 99.9% backed by data tracking.

Yet behind those numbers is a very human story – one shaped by the career of chief executive Paul Griffiths and his longstanding fascination with how businesses, machinery and people work.

Paul’s route into fulfilment was far from conventional.

He began his career in engineering at a time when British manufacturing was undergoing significant change. When the business he worked for transferred production to China in the late 1990s, Paul was offered the opportunity to relocate.

He declined.

At that stage in his life, his friends and family were all in the North East. China might have offered adventure, but Paul decided that his future remained closer to home.

He subsequently joined an engineering company involved in machinery used to manufacture Axminster carpets and fabrics. His role took him around the world, installing and servicing equipment in locations including India, South Africa, Egypt and Portugal.

It was an education that went far beyond engineering.

“You learned very quickly that every factory was different,” says Paul. “The machinery might operate on the same principles, but the people, the culture and the way the business worked could be completely different. You had to listen, adapt and find a practical solution.”

The job also produced its share of memorable experiences.

In Portugal, Paul recalls being introduced to local delicacies including pigs’ ears. In Cairo, shortly after the September 11 attacks, the atmosphere was considerably less welcoming. Paul hoped he might blend into the crowd.

He did not.

After being mistaken for an American, shouted at and spat towards, he made a rapid retreat to the comparative safety of his hotel. It is a story he can laugh about now, but it also reinforced his ability to remain calm, read a situation and respond quickly – qualities that would later prove invaluable in business.

Paul remained ambitious and candid about his desire to progress. Engineering had given him a strong technical foundation, but his next move would introduce him to the wider workings of a business – and reveal an aptitude for sales and customer engagement.

He joined MB Air Systems, a specialist provider of industrial compressed-air equipment. The role brought him into much closer contact with other parts of the company, including servicing, sales and customer support.

It was here that Paul began to recognise that his strengths extended beyond engineering.

“I enjoyed understanding the technical side, but I also enjoyed speaking to customers, finding out what they needed and working out how we could help,” he says. “I realised that I had a real passion for sales and building relationships.”

Sales also offered the prospect of greater responsibility, career progression and improved earning potential – all things that appealed to Paul’s natural ambition.

His ability was soon noticed by one of MB Air Systems’ clients, Propeller GB, which approached him to manage its sales team.

At Propeller, Paul supplied products and services to advanced manufacturing companies across the North East. The experience gave him a valuable insight into the importance of reliable supply chains and the role that accurate information can play in keeping production moving.

When a component, product or delivery failed to arrive at the right place and at the right time, the consequences could quickly spread across an entire manufacturing operation.

It was an early lesson in the value of data, visibility and operational efficiency – principles that would later influence his approach to the technology-led systems used at TSP Fulfilment.

The role also gave Paul first-hand experience of both the opportunities and the pressures involved in growing a company.

Not every chapter, however, was destined to be successful.

Unknown to Paul when he joined, Propeller GB was experiencing serious financial difficulties. When the company eventually failed, he found himself facing an uncertain future.

Rather than retreat into the security of another engineering role, Paul and his friend and colleague Pete decided to establish a venture of their own.

The new company inherited Propeller GB’s customer base and began trading immediately. Those customers included manufacturers whose production lines depended upon a continuing supply of essential products and components.

There was no gentle introduction to business ownership.

Paul and Pete had to hit the ground running, reassure customers, maintain supplies and build the systems needed to support a functioning operation – all at the same time.

“We knew that customers were relying on us,” says Paul. “Some of them had production lines that needed to keep moving, so we couldn’t spend months planning everything. We had to get on with it, solve problems and scale the business very quickly.”

The company subsequently partnered with NBT Group, an established family-run business, which eventually acquired Paul and Pete’s stake in the venture.

For Paul, the experience was an intensive education in entrepreneurship. In a relatively short period, he had helped launch a company, retain customers, protect vital supply chains, manage rapid growth and complete the sale of the business.

Afterwards, he decided to take some time out and consider what he wanted to do next.

But, his ambition for a quiet life did not go entirely according to plan.

Before long, he was approached to join The Storage Place – the business that would become TSP Fulfilment.

It was another calculated step into unfamiliar territory, but one that brought together many of the lessons Paul had already learned: the importance of dependable systems, accurate information, strong customer relationships and the ability to respond quickly when circumstances change.

Paul joined the company in February 2020, just weeks before the Covid-19 pandemic transformed consumer behaviour almost overnight.

Physical shops closed, online ordering surged and businesses that had previously treated e-commerce as an additional sales channel suddenly found it was their principal route to market.

For fulfilment companies, this created enormous demand – but also immense operational pressure.

“Covid accelerated changes that were already happening,” Paul explains. “Businesses were suddenly receiving volumes of online orders they had never planned for. They needed storage, technology, people, packaging and access to couriers, and they needed it immediately.”

Under Paul’s leadership, TSP Fulfilment evolved from a traditional storage and distribution operation into a technology-enabled e-commerce fulfilment specialist.

Its systems now integrate with platforms and marketplaces including Shopify, WooCommerce, Amazon, TikTok Shop, eBay and Etsy. Orders placed through different sales channels flow automatically into a single fulfilment operation, removing the need for manual data entry and reducing the risk of errors.

Clients can monitor stock levels, order status and dispatch activity in real time, giving them a clear view of their operation without having to run their own warehouse.

For Paul, however, technology is only part of the solution.

“The system has to be right, but fulfilment is still about understanding the customer,” he says. “A fashion brand, a healthcare company and a specialist engineering supplier may all sell online, but they do not necessarily want their products handled, packaged or presented in the same way.”

That focus on personalisation lies at the heart of TSP Fulfilment’s offer.

The company caters particularly for e-commerce businesses that have outgrown packing orders in their own offices or industrial units but do not want to surrender their identity to a large, anonymous logistics operation.

“Far from being generic, our fulfilment service is uniquely personalised,” says Paul. “Our customers have invested in building their brands. The parcel arriving at somebody’s home or office is part of that brand experience, and we have a responsibility to protect it.”

That might mean using branded packaging, adding inserts, assembling promotional bundles or adapting processes around a client’s individual product range.

A parcel may be the first physical interaction a customer has with an online brand. If it arrives late, damaged or badly presented, the relationship can be over before it has properly begun. If it arrives quickly, accurately and attractively packaged, it can encourage loyalty, positive reviews and repeat business.

TSP Fulfilment also operates an HMRC-approved Customs Bonded Warehouse. This allows imported products to be held without the importer paying duty until the goods are released for sale or distribution.

For brands importing significant volumes from China, the Far East or other markets outside the UK, that can provide an important cash-flow advantage.

Returns, often one of the least glamorous but most complicated elements of online retail, are also managed on behalf of clients. Products are received, inspected and, where appropriate, returned to available stock, helping brands maintain accurate inventory records and provide a smoother customer experience.

Paul’s own approach to money may also help explain his focus on operational efficiency.

He has spoken openly about being careful with money from a young age. Long before buying second-hand clothing became fashionable, Paul would search for good-quality branded items at a fraction of their original price.

On one occasion, he proudly wore a second-hand Cubs uniform covered in badges, unaware that the badges represented achievements earned by its previous owner. The story is amusing, but the underlying instinct remains recognisable: understand the value of something, avoid unnecessary expense and make the most of the resources available.

That philosophy now operates on a much larger scale.

By consolidating stock, staffing, technology, courier relationships and warehouse infrastructure, TSP Fulfilment aims to provide clients with capabilities that would be costly and difficult to reproduce independently.

The company supports businesses dispatching thousands of orders per day, but its infrastructure is designed to accommodate unlimited order processing capacity.

Its proximity to major courier hubs also enables later order cut-off times and faster nationwide dispatch – an increasingly important advantage in a market where consumers have come to expect speed as standard.

Despite TSP Fulfilment’s growth, Paul is keen to preserve the practical, partnership-led culture that helped build the company.

“We want to understand where our clients are going, not just what they need today,” he says. “If their sales double, launch on a new marketplace or move into another country, we need to be ready to support that.”

With more than 25 years of wider fulfilment and logistics experience behind the business, membership of the United Kingdom Warehousing Association and significant capacity across its four sites, TSP Fulfilment is now looking beyond its North East base.

Its ambition is to become a nationally and internationally recognised fulfilment partner while retaining the flexibility and personal service that distinguish it from the largest operators.

The company’s warehouses may be filled with boxes, barcodes and conveyor systems, but its real purpose is to help clients think beyond them.

Because, as Paul and his team understand, what leaves a warehouse is not simply an order.

It is a promise made by a brand to its customer – and TSP Fulfilment’s job is to make sure that promise is delivered.

tspfulfilment.co.uk

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