As professional women face a documented surge in burnout and “identity erosion,” Elara Community & Events Ltd. has announced a comprehensive rebrand and mission expansion. The move marks a pivot toward a more holistic sanctuary for the “sandwich generation”—women balancing the high-pressure demands of growing businesses and careers while simultaneously raising children and caring for aging parents.
Founded by solo entrepreneurs Christina Lord and Lauren McWilliams, the rebrand reflects a deepened commitment to providing a space where women can belong, grow, and reconnect with themselves without losing their identity in the process.
Beyond Business: Integrating Health, Hormones, and Neurodiversity
The rebranded Elara Community moves beyond average networking by integrating personal well-being directly into professional development. Acknowledging that professional growth is impossible without physical and mental health, Elara’s programming addresses the holistic reality of a woman’s life. Events are curated to be as multi-faceted as the women they serve, ranging from practical personal and professional development and creative workshops to vibrant celebration events where women can connect in a spirit of joy.
“We are currently seeing a ‘perfect storm’ for women in our community,” says Co-Founder Lauren McWilliams. “Many are navigating the brain fog of menopause, while others are discovering late-in-life ADHD or Autism. When you layer that on top of the ‘sandwich generation’ pressure, the weight is immense. At Elara, our mission isn’t to focus on the label, but to support the whole woman behind it. We want women to feel empowered by who they are, rather than being defined or limited by a diagnosis or a life stage.”
The Power of Two: Inner Work and Outer Expression
The success of the Elara movement is rooted in its unique dual-approach to empowerment, which has become even more central to its new identity:
● The Reconnection: Christina Lord, an Energy Leadership Coach and Breathwork Facilitator, utilises internal tools to help women regulate their nervous systems and find their centre amidst the chaos.
● The Expression: Lauren McWilliams, a Visibility Strategist, empowers women to reclaim their voice and take up space authentically in their careers and lives.
“We aren’t just here to talk about business strategy; we’re here to support the person running the business,” adds Christina Lord. “It is about creating a sense of belonging where you can grow without losing yourself in the process. Whether you are navigating neurodiversity, hormonal shifts, or business scaling, we provide a collaborative environment that celebrates the person behind the work.”
Join the Movement
As Elara moves toward its second anniversary this March, the rebrand introduces a refreshed membership structure and an expanded calendar of monthly themed events and retreats. These are designed for the woman who is “doing it all” but is ready to put her own growth, health, and identity back on the priority list.
Elara Community member Jo – expressed that she is able to freely express herself without feeling the pressure to be a certain way. It’s a safe, supportive space where I feel seen and heard unlike any other network I have attended before.
About Elara Community & Events Ltd.
Elara is a community for the professional and entrepreneurial women, founded by Christina Lord and Lauren McWilliams. By merging inner-work coaching with visibility strategy, Elara provides monthly events, membership and retreats that nurture the whole woman—personally, professionally, and physically.
Follow the Movement: Instagram: @elara_community
Web: elaracommunity.com