Leisure

Staircase Start-up To Hospitality Powerhouse As Heuvel Turns Ten

Issue 119

A COUNTY DURHAM digital agency that’s become the go-to partner for the North East’s hospitality sector has marked a major milestone.

Launched a decade ago under founder Adam Hill’s staircase, Newton Aycliffe-based Heuvel has since grown into a “six-figure monster” boasting one of the region’s strongest hospitality portfolios.

Wynyard Hall, Ramside Estates and the Saltmoore are among those currently working with Heuvel, with several more big-name brands set to join in 2026.

“I’d worked for a few agencies and realised I could deliver far more value on my own,” said Adam.

“So, I launched Heuvel with one simple aim which was to build websites that didn’t just look good, but genuinely worked and impact for the client.”

Heuvel’s break came in 2015 with the company secured its first hospitality contract, Middleton Lodge.

“We realised very quickly that the sector liked our eye for design,” Adam added.

“Hospitality became our niche from that moment on, and Middleton Lodge is still with us today.”

Now around 95 per cent of Heuvel’s client base is hospitality, and the business has evolved far beyond its humble roots.

What began as a one-man operation is now a six-strong team supported by a global talent pool including specialists in Ukraine and the Middle East.

Initially focused on high-performance websites, Heuvel has pivoted into a full design agency with a sharp focus on hospitality branding.

“We’ve worked with heritage venues and brand-new concepts, and I think the reason the sector trusts us is simple: we talk,” added Adam.

“Our approach has never been about moodboards. Every relationship starts with a real conversation, and clients deal directly with me.

“If they need an update, they don’t go through a switchboard, but instead they call my mobile. That level of access really matters.”

Those long-standing relationships were evident at Heuvel’s tenth birthday celebration at Middleton Lodge’s Fig House, attended by clients and hospitality powerhouses like Rockliffe Hall, Grantley Hall, Swinton Estates and Raby Estates – with Michelin-starred chef Jake Jones designing the canapes.

“Hospitality is an industry built on results, and that’s exactly what we create for our clients,” said Adam.

For more information, visit https://heuvel.co.uk/

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