Less than six months since launch, Different Narrative’s revolutionary new service ‘All In’ is already making waves across the North East’s business landscape – with three pioneering organisations, including destination marketing organisation NGI (NewcastleGateshead Initiative), among the first to sign up.
‘All In’, an exclusive, unlimited marketing retainer is Different Narrative’s bold reimagining of the traditional agency model. Offering clients the full depth and breadth of the agency’s services for a fixed monthly fee of £5,000, the service is designed to remove financial guesswork, empower long-term thinking, and foster truly collaborative relationships.
The appeal of ‘All In’ lies in its simplicity – and its ambition. Clients gain access to the agency’s award-winning team across strategy, PR, branding, digital, content, and more, without the constraints of rigid retainers or project-by-project billing. It’s a commitment to shared success – a model built on trust, transparency, and tangible impact.
Kieron Goldborough, CEO of Different Narrative, says the early uptake affirms a growing appetite for more agile and accountable agency partnerships: “’All In’ is more than a retainer – it’s a relationship built on mutual ambition. We’re proud to already be working with three visionary clients who see the value in this approach and are using it to unlock real creativity and impact.”
Among those early adopters is NGI, whose decision to go ‘All In’ was about amplifying impact while ensuring flexibility.
“We’re very excited to be part of ‘All In’ – a model that mirrors our values of collaboration, innovation and purpose-driven work. Having a strategic partner that can be agile and flex with our needs is invaluable. As an organisation we market our destinations offer on a global stage to attract visitors and investment into the region. Being able to benefit from the marketing expertise of DifferentNarrative not only allows us to work at pace and meet demands, but access creative minds and maximise our reach.
“Our partners are extensions of the NGI team, and we are delighted to work with DifferentNarrative to achieve impact and grow our local economy.”
With just ten client spaces available, and three already secured, the service is gaining traction quickly. Once all ten client spaces are filled, Different Narrative has pledged to provide the same unlimited marketing support to a North East charity, entirely free of charge for 12 months.
“We’ve always believed in the power of marketing to make a difference,” adds Kieron. “That means supporting ambitious businesses – but also supporting the sector and region we’re proud to call home.”
As businesses look for more sustainable, strategic ways to engage with marketing, Different Narrative’s ‘All In’ is proving that when you go all in, the results can be extraordinary.
To learn more or register interest, visit www.differentnarrative.com/allin.