Cascade Cash Management, a leading UK-based savings fintech, recently attended the prestigious Dubai Fintech Summit 2025, marking a significant step in the company's international growth strategy.
Represented by Savings Executive Louis Gleeson, the visit underscored Cascade’s growing commitment to expanding its offshore proposition and deepening its impact on financial education and cash optimisation beyond the UK.
The Summit, held in May, brought together global fintech leaders, regulators, investors and innovators to explore the future of finance in one of the world’s most dynamic economic hubs. For Cascade, the event served as a launchpad for expanding conversations with prospective partners, international advisers and expat communities seeking smarter solutions for managing savings with transparency, security and return in mind.
Louis Gleeson, who joined Cascade as a Savings Executive, represented the company during the two-day event. His attendance signalled Cascade’s belief in cultivating emerging talent while giving team members the opportunity to shape the future of the business. “Being trusted to represent Cascade on the international stage was a huge honour,” said Louis. “I’m proud to be part of a company that empowers its team to actively participate in its growth. The conversations in Dubai were energising – there is clearly a need and appetite for better savings solutions, especially among expats and internationally mobile clients.”
Expanding offshore: A strategic move
Cascade’s mission has always been to provide savers with better returns, transparency and FSCS protection by simplifying access to the full savings market. With the offshore proposition now a growing pillar of the business, the company is responding to increasing demand from international clients – especially those living or working in the UAE and neighbouring regions – who face limited choice and lower visibility when managing their cash across borders.
“We’ve long known that cash is a neglected asset class in wealth management,” said Co-Founder and CEO Dr Emma Black. “As financial awareness grows and interest rate environments shift globally, more individuals – especially expats – are recognising the value of having their savings actively managed. The Dubai Fintech Summit made it clear that this market is not only growing, but hungry for innovation, transparency and financial education. We’re thrilled to be building a proposition that meets those needs.”
Emma also praised Louis’ role in advancing the company’s international ambitions: “Louis is a great example of the talent we’re proud to nurture at Cascade. His professionalism and ability to represent our values internationally reflects the strength of our team and the clarity of our mission.”
A region poised for innovation
The UAE continues to position itself as a global fintech leader, with Dubai becoming a hub for financial innovation, regulatory collaboration and cross-border investment. With a fast-growing population of professionals, a strong expat base and governmentled initiatives to boost financial literacy, the region represents an exciting frontier for companies like Cascade that are purpose-led and technology-enabled.
During the Summit, Louis connected with advisory firms, family offices, banks and platform providers, gaining valuable insight into how Cascade’s services could be adapted to better support clients outside the UK. This includes tailored support for cross-border clients, enhanced onboarding solutions and smart optimisation tools to maximise savings in multiple currencies.
“Expats often have complex financial lives,” said Louis. “They want safe, flexible and effective ways to manage their savings, but the options can feel fragmented or opaque. Cascade has an opportunity to bring the clarity and structure we offer UK clients to an international audience. That’s something I’m really excited to be part of.”
Looking ahead
Following the Dubai Fintech Summit, Cascade has committed to expanding its offshore offering in 2025 and beyond. This includes the development of partnerships with international advisory firms, the addition of offshore banking partners to the platform and enhancements to Cascade’s digital infrastructure to support global clients with the same high standards of compliance, clarity and care as domestic users.
The company is also investing in education-led engagement, with plans to launch content and tools designed to improve financial literacy for expats and international savers. By demystifying cash management and offering proactive solutions, Cascade aims to play a meaningful role in strengthening financial wellbeing globally.
“As we continue to scale, we’re staying true to our mission,” said Emma. “Helping people make the most of their money shouldn’t stop at the UK border. There’s a real opportunity to use our technology, expertise and people to support clients no matter where they are in the world. The Dubai Fintech Summit was the beginning of what we know will be a transformational journey.”
Cascade’s international outlook reflects its wider growth ambition – combining human insight with digital tools to serve clients better, wherever they may be. With talent like Louis leading the charge and a clear strategy for offshore expansion, the future for Cascade Cash Management looks bright.
cascade.co.uk