PR firm SASS media holds Discovery Days at its Teesside-based office to delve into a company's story and vision for growth to curate a bespoke PR strategy and content calendar.
Recently, the new custodians of Rudby Hall, North Yorkshire joined Sarah and Sarah at SASS media HQ for a Discovery Day to define goals, brainstorm content ideas for press releases, website and social media, and create a bespoke strategy to increase brand awareness with innovative promotion.
When Suze Chomo and Mark Booth first walked through the doors of Grade II listed Rudby Hall, they were absolutely smitten.
A hidden gem located between Yarm and Stokesley in the North Yorkshire countryside, Rudby Hall was originally built as a country house for King William IV’s daughter and stepping through the grand porch into the hall makes every visitor feel like royalty too.
Behind its grand doorway are a wealth of secret doorways, opulent rooms and stunning views across the 10 acres of private grounds. It is the perfect place to enjoy luxury, serenity and history, however, many people across the North-east have never even stepped inside, something which the new custodians want to change.
The couple, pictured with Sarah and Sarah right, took over the hall in January and have been busy behind the scenes curating a vision to futureproof the historic hall and widen its offering from its previous use of hosting weddings and exclusive hire to opening as a boutique hotel and creating luxury retreats for guests to relax and re-energise. They have also launched a Friends of Rudby Hall group for people with an interest in the hall.
When Suze and Mark gave us a tour of the hotel, we could see the true potential of their vision and they joined us at our office for a Discovery Day. While the strategy days follow an itinerary exploring different aspects of support we can provide, there is also an opportunity to go with the flow of where an idea may take us! We were soon brainstorming ideas and devising a PR strategy and content plan for the next six months, and planning two staging day events for the couple to meet business owners whose products and services would complement the new retreats planned to launch later this year.
For more information, email: hello@rudbyhall.com or visit www.rudbyhall.com
What is a Discovery Day?
A Discovery Day is an opportunity for clients to join us – SASS media directors Sarah Walker and Sarah Dale – at our office in Thornaby, Teesside, for a face-to-face PR strategy day.
Prior to the day, we will send out a questionnaire to identify your PR requirements, goals, what you do already and what you would like to achieve. The day runs from 10am to 4pm and lunch and refreshments are provided. We create an itinerary for the day which is bespoke to each client and following the Discovery Day, we write a tailored, six-month PR strategy plan with a calendar of press releases and other content.
Would it help me?
In a word, yes! Discovery Days are a great way of delving deeper into your business and exploring how a new PR strategy can help you boost brand awareness and reputation in your field and to customers. We can give you an objective, professional assessment.
We can explore your goals, what you need, what you already do in terms of PR and marketing, what is working for you and what isn’t. We can then show you the range of services we provide – from writing press releases and magazine features for the media to ghost-writing blogs, creating social media content and dealing with challenging times with our crisis communications expertise.
Why choose SASS media?
Our retainer clients benefit from our experience and expertise on both sides of the media in journalism and public relations. As an SME too, we also know the challenges and triumphs of running a business.
SASS media is an award-winning business and every client benefits from director-level PR support. We also take an agency approach when required and team up with experts in other complementary fields to provide our clients with a joined-up approach to their business development and growth. We also have a team of highly experienced freelance writers to support our client portfolio.
However, don’t just take our word for it – check out our client testimonials in the Clients section on our website!
To arrange a chat about booking a Discovery Day or to find out more about our services, visit www.sassmedialtd.co.uk or email: sarah.dale@sassmedialtd.co.uk