Angela Tuplin and Riss Wilson - Design and print solution specialists, NE Display.
Did you always envisage a career in the Marketing and Media Industry?
We began our careers in the industry over 20 years ago, at a time when routes to marketing were predominantly dominated by print. Today the marketing and media industry is vast in its services, with exciting little pockets of specialists. However we still approach from a print point of view, and it was clear when we entered the world of print that there was an exciting career path ahead for us.
What has been your career path so far?
Riss entered the workforce straight from school, starting in telesales before becoming an account handler at a photographic lab. Angela pursued education, earning an honours degree in Information Design. We met at the lab in 2001 and became friends. Angela learned print systems and processes while Riss managed client relations, quoting and winning orders.
The digital era was upon us, and chemical photographic labs were seeing its biggest change in 150 years. All of a sudden we were faced with job uncertainty, and in that we found the opportunity. Through strong support and transparency with lab management, we were able to launch our own company supporting businesses through print. Our initial business plan has evolved many times as we’ve grown.
What has been the biggest challenges you have faced so far?
In our first 15 years, we were fortunate to see consistent growth in turnover and profit. However, Covid presented our biggest challenge. The pandemic led to the cancellation of exhibitions and events. Point of sale, educational work, signage and vehicle wrapping all stopped. But our concerns extended beyond NE Display, as the survival of our clients were crucial for our road to recovery.
Who do you respect most in your industry?
The graphics industry is full of skilled individuals who work as a team. From designers, print finishers, to vinyl wrapping and signage installers. The unsung hero’s are often the ones who are hands on within this demanding industry. At NE Display we have an amazing team, it’s their skill set that leads our growth.
Which fictional media character can you most relate to?
Anna Maxwell Martin stars as Julia in the sitcom Motherland, it’s a must watch if you haven’t seen it. Julia represents an overwhelmed working mam who struggles with the responsibilities of raising children while maintaining her professional life. Julia is relatable to alot of women juggling a work life balance. With her facial expressions and perfectly timed eye rolls enhancing the less glamorous side of parenting!
What is your greatest strength?
Our greatest strength lies in our genuine passion for what we do. Over the years, we’ve successfully navigated major industry shifts, turning challenges into opportunities. We have a client focused mindset, always aiming to deliver solutions that are thoughtful, effective, and sustainable. But above all, it’s our ability to build lasting relationships that sets us apart.
What is your biggest weakness?
We’re committed to the success of our clients and their businesses, which often leads us to say “yes” to every opportunity. While this drive is a strength, we’ve learned the importance of prioritizing to ensure we maintain quality and balance.
What has been your proudest achievement?
In 2016, we achieved a significant milestone by acquiring a competitor whose owner was preparing for retirement. This strategic acquisition was a proud moment for us, as it not only strengthened our market position but enabled us to expand into new markets with the addition of exhibition hire equipment.
What are your future career aspirations?
We’re passionate about inspiring the next generation in seeing the potential of a career in print. While many traditional training routes into the industry have disappeared, few new pathways have taken their place. We believe it’s up to individuals like ourselves to step into educational settings, share our knowledge, and inspire interest in print. Ensuring the future of this creative and vital industry remains strong and full of opportunity.
What is the best piece of business advice you have been given?
Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
How do you see your industry evolving in 10 years?
The print industry has a powerful and positive sustainability story to tell. From carbon neutral print machinery to eco friendly materials, substrates, and water-based inks. We have become increasingly conscious of buying sustainable products, recycling materials, using energy efficiently, and have an awareness of the environmental impact of deliveries. The industry has a collective goal to achieve net zero in both the production and disposal of print materials and activities by 2050.
How do you like to unwind?
Spending time with family, going out for a walk, or sharing a meal with friends. Unwinding for us is simply enjoying the simpler things in life.
www.nedisplay.co.uk