Marketing is an exciting and constantly evolving field; however, sustaining team motivation and engagement in such a fast-paced industry can be challenging due to shifting trends, tight deadlines, and increasing expectations.
Lucas Peregrin has recently joined the nesma team as Marketing Manager. He shares his thoughts on maintaining team motivation with Managing Director Veronica Swindale.
What motivated you to become a marketer?
Like many marketing professionals, I was drawn to the industry by the creativity and storytelling aspects. I’ve always been fascinated by how brands connect with their audiences, influence decisions, and shape perceptions. There’s always a new challenge to tackle, a new strategy to test, or an emerging trend to explore.
What attracted you to being a member of the nesma team?
It’s a small yet rapidly growing organisation specialising in marketing training, and the opportunity to collaborate with marketing experts genuinely excited me about this new chapter in my career.
What motivation strategies have inspired you throughout your career?
Throughout my career, I’ve found that adaptability and continuous learning are key to staying motivated. Embracing new technologies, testing innovative campaigns, and learning from successes and failures have shaped my marketing approach. I strongly believe in the power of mentorship. Learning from experienced marketers and, in turn, mentoring others has helped me stay connected to my passion for the industry. Being part of professional networks and attending industry events has inspired and engaged me.
What impact does motivation have on collaboration and team dynamics?
Motivation acts as the glue that unites a marketing team. A highly motivated team is not only more productive but also more creative, innovative, and resilient. When team members feel inspired and valued, they are more likely to share ideas and support one another. Conversely, lacking motivation can lead to disengagement, high turnover, and uninspiring ideas. Fostering an environment where team members feel empowered to contribute, take ownership of projects, and celebrate successes can significantly boost motivation.
How can organisations sustain a marketers’ long-term motivation?
In my experience, they should support both professional and personal development. This can be achieved by offering clear pathways for career progression, providing access to training and learning opportunities, and encouraging experimentation and innovation. Promoting a healthy work-life balance is equally important. Marketers often face pressure to achieve results quickly, but burnout can drain motivation. Leaders should ensure that workloads are manageable and employees have the necessary flexibility. Recognition and rewards play a significant role, too. Whether celebrating small wins, offering incentives, or simply acknowledging work well done, showing appreciation can go a long way in keeping teams motivated.
What role do learning and development play?
Continuous learning is one of the most powerful tools for maintaining motivation. The marketing landscape constantly evolves, with new technologies, platforms, and consumer behaviours continually emerging. Training can play a significant role in equipping individuals with the right tools to progress in their jobs and develop solutions that have a positive effect. It promotes an educational mindset and inquisitiveness. At nesma, we’ve seen firsthand how upskilling and staying informed about industry trends can empower marketers to be more confident and innovative. When teams feel they are growing, they are more likely to stay motivated and committed to their organisation.
Do you think the trend for purpose-driven marketing campaigns will contribute to a marketer’s sense of fulfilment?
Absolutely. Purpose-driven marketing aligns brands with meaningful causes, which can be incredibly motivating for marketers. Knowing that your work contributes to something greater than sales, whether sustainability, social justice, or community impact, can provide a profound sense of fulfilment.
Consumers today expect brands to take a stand on important issues, and marketers play a crucial role in shaping those messages. Working on campaigns that make a real difference strengthens brand loyalty and gives marketers a more profound sense of purpose.
My Final Thoughts
Marketing is demanding yet rewarding, and keeping teams motivated requires a proactive approach. By fostering a learning, collaboration, and purpose culture, organisations can ensure their marketing teams remain engaged, inspired, and ready to take on new challenges. Investing in continuous development, recognising achievements, and creating meaningful work will fuel long-term success for individuals and businesses.
nesma is committed to helping marketers grow their skills and careers. If you want to upskill your team or advance your marketing knowledge, contact Jen Lorimer at 07734 222 254 or jen.lorimer@nesma.co.uk to learn more.