When Martin Connelly developed a piece of software way back in 2009, he had just one customer. Now, in 2025, UltramapGlobal's AssetMonitor software is the most used specialist subsea cable monitoring software in the world. And it's still headquartered right here in the North East.
UltramapGlobal Co-Founder Martin is pleasantly surprised with the success of his Newcastle headquartered business.
Although when you’re in the results business, and results are as good as UltramapGlobal’s are, maybe Martin and his team should have seen this coming.
“Our customers are mostly owners of subsea cables. Telecoms, Power, Renewables, Oil and Gas. And Cable Installers.” Explains Martin.
“AssetMonitor tracks over 100 million vessel movements at sea every single day. We’re watching for threats from dropped anchors and fishing gear more than anything else. The software filters out the huge majority of activity as nonthreatening.
And the activity that remains is looked after by our monitoring teams around the world.
Why We’re Number One
“As to why we’re number one. Well, every single UltramapGlobal client has fewer cable strikes once they use us, than they did before.
And over half of our customers have no cable strikes at all.
I suppose that has something to do with it!”
Saving Customers Millions
A single cable strike can cost a cable owner many millions of dollars to repair.
And, as many cable owners now realise, when protection from UltramapGlobal can cost less than one-one thousandths of a percent of the cost of just one cable strike, investment in protection is a no brainer.
2025 – The Year to Tell Our Story
In late 2024, Sunderland University invited Martin to tell his story to a group of students from a range of schools and colleges around the Northeast.
“It was a good day.” says Martin.
“We explained how patience and staying focused has been important. Listening to and learning from customers.
“We wanted to help these younger people. Exploring entering the workforce, to see that anything is possible really. With belief, consistency and hard work.
“Our journey has been great. We feel lucky. So this year, we’ll be telling our story to more colleges and universities.”
Find out more at UltramapGlobal.com