Biggest event to date for SASS media - who promoted the popular festival.
At SASS media Ltd, we are very proud to have supported Saltburn Food Festival with its publicity requirements in 2024.
We have loved working with Lorna Jackson, telling the story of how she and a friend and family members came to start the food festival, while also building up anticipation for the popular event between March and July through the local media.
Over a period of five months, we sent out several press releases and wrote a feature for Yorkshire Life magazine on Lorna – and we’re pleased to say we have achieved great success in getting coverage both before and after the event, which has been hailed a roaring success.
Thousands of food and drink lovers came out in the sunshine to enjoy an electric atmosphere at Saltburn Food Festival on Sunday July 28th.
One of the things we were tasked with doing at SASS media was promoting the regular park and ride services to try to reduce traffic into Saltburn on the day, and it was pleasing to see many people leaving the car at home and taking advantage of these and the regular train services on our advice via the media.
Festival organiser Lorna Jackson said the turnout of people supporting local food and drinks producers, craft stalls and other small businesses was “fantastic”.
“Overall, people seemed to really enjoy the different cuisines and activities,” she said.
“It’s always nice to see the community come together to celebrate food and local businesses.”
Lorna runs the Real Meals deli and bistro in Milton Street and Food First, a community interest company aimed at promoting local food as a way to enjoy cultural experiences and promote a more sustainable, ecological way of life.
She added lots of people had showed up to take part in cookery courses and learn how to create new recipes at the food theatre.
“The atmosphere this year was absolutely buzzing with excitement and positive energy, making it a memorable event for everyone who attended,” she said.
“It’s absolutely awesome to see the festival growing and becoming even more popular each year.
“Bring on the next!”
We hope to support Lorna with the event in 2025 too, as we were delighted to be able to present the results of our media coverage to her.
Online, there were 476,000 estimated views of our news stories about Saltburn Food Festival over the five-month period.
These views came from a wide range of publications and we were also able to get Lorna on Zetland FM twice and on BBC Tees too.
In print, stories about the festival reached a minimum of 119,600 readers, based on the circulation figures of the publications featuring our stories.
We feel sure the media work we carried out will have had a direct impact on the success of the festival – not to mention the sunny weather bringing everyone out with a smile on their faces!
Summer might be coming to a close now, but we’re looking forward to supporting other organisations to promote their events in the near future.
One thing we have learned is that the earlier you start promoting your event, the better, as we were able to build a great deal of momentum and anticipation over the five months we worked on the festival.
So if you’re thinking of having an event – or you need media publicity for your organisation, do get in touch with us.
You can contact Sarah Walker on 07896 894538 or email sarah.walker@sassmedialtd.co.uk