Sarah and Sarah explain how you can increase your marketing power in a costeffective way.
At SASS media Ltd, we work with businesses of all sizes, from sole traders to large education Trusts, NHS organisations and charities.
Our ethos is that all businesses and organisations should have a chance to tell their unique stories and ultimately, sell their products and services through positive PR, show how they are leaders in their field, or highlight the positive difference they are making.
That’s why we offer a free consultation, during which we advise how we can help to promote your business or organisation, while also giving you a steer on what other marketing support you may want to consider.
This may include where to get help and support to ensure your social media is on point and putting you in touch with excellent graphic designers and marketing strategists, who can help you create or develop your brand.
In terms of what we do, as our name suggests, we are media specialists first and foremost.
Both Sarahs started their careers as journalists and met while working on the business and features desk at The Gazette on Teesside.
There, we wrote a lot about businesses and industry within our area – so we’re highly skilled when it comes to shouting about the good work organisations in our local area are doing.
Now, we have progressed to using our skills to get organisations noticed through regional and national print and broadcast media.
We also help organisations who have found themselves the centre of media scrutiny to put their best foot forward when it comes to handling journalists’ enquiries concerning stories which could have a negative impact.
When we start working with an organisation, we look at it holistically, to determine what your business or organisation needs in terms of public relations and marketing, from promoting good news stories, to preparing for negative publicity, if this could become an issue.
We identify who your key audiences are and how we can target them with the messages you require them to see and hear.
At SASS media Ltd, we work with businesses and organisations in the public sector, the private sector and the third sector.
As spring has sprung, we’re delighted to have started new contracts with A Taste of Africa North East and Bishop Chadwick Catholic Education Trust, extending the successful work we have already done with these organisations.
We’re also proud to be promoting the Saltburn Food Festival, which takes place on Sunday July 28th – a definite date for your diaries!
We have already secured coverage for Saltburn Food Festival in Teesside Live and The Gazette, the Northern Echo and the Darlington and Stockton Times and have radio interviews with co-founder Lorna Jackson pending.
In terms of the coverage we achieved for Taste of Africa North East last year, over a period of four months, we achieved 17 pieces of online coverage that attracted more than half a million views – a great return on investment for the charity, which also benefited from our 10% charity discount.
However, it’s not all about the publicity you receive through the media.
It’s also about keeping your own media channels up to date.
With that in mind, we can help with regular blog posts for your website, or case studies about the work you have done for other customers, which can help bring your website and business to life – a must when it comes to the potential for attracting new clients.
This can then be linked to your social media, enabling you to drive traffic to the exceptional content on your website.
If you’d like to talk to us about marketing and PR for your organisation, get in touch.
Call Sarah Walker on 07896 894538 or email sarah.walker@sassmedialtd.co.uk
