County Durham-based Crafter’s Companion has followed up an impressive year with a high-profile hire that will help the company to continue its growth into 2017.
After making a multi-million-pound investment into its retail operations and doubling its headcount to 115 people in 2016, the craft supplies business has appointed experienced commercial expert John Nicholas to drive the company’s expansion plans from its headquarters in Newton Aycliffe.
John will be responsible for all of the company’s commercial teams including marketing, sales and retail. His main focus will be on driving sales across various channels, developing customer experience and shaping a clear growth strategy for the company’s operations in the region and beyond.
The businessman joins the company as Chief Commercial Officer for the UK and Europe after working with its board in a strategic advisory role for 18 months and subsequently as a non-executive for six months.
Having worked in senior roles with Pure Collection, Hotter, Travelex and Vodafone over the last 20 years, John brings a wealth of retail experience to the award-winning organisation. His notable career achievements include taking a business from a £30million turnover to £100 million in just four years.
