Twenty-seven senior managers from seventeen prominent companies, organisations and charities came together recently at the Data Driven Business Conference, each seeking to understand how they could exploit the huge amount of data their companies hold.
The event was hosted by Hippo, the data driven marketing experts, as well as their partners ITPS and Ward Hadaway. If the feedback was anything to go by, it was a huge success, one that will be repeated in 2017.
Jason Sullock, UK Marketing Manager for Hippo, said: “We knew there was a need to understand how to use and exploit data by mid-size businesses in the North East, but even we didn’t realise just how much of an appetite there was!”
Jason continued: “We’ve already got plans to hold another re-run of the first Data Driven Business Conference in Teesside this January and the second in the series in Tyne and Wear in February.”