RYAN BLAKEMORE Senior marketing executive at Elanders UK.
Can you tell us about the company?
Elanders UK is part of Elanders Group, a global partner for integrated supply chain solutions with over 90 operations across four continents. It provides flexible and agile solutions for complex supply chains, providing customers with value-added services such as print and packaging resources which are integrated into its core business model.
What is your role?
As a senior marketing executive, my role is to drive the marketing department forward, assessing different ways of communicating online with our customers, highlighting the successes of our team and streamlining the ordering process to increase agility and resiliency within the supply chain.
What do you enjoy most about your role?
The variety. As I am new to the role, I am enjoying meeting all the team and travelling to our sites. We have four locations within the UK, our headquarters in North Tyneside, Bellshill, Scotland, our dedicated packaging site, swing tag and fulfilment business based in Nottingham and our automotive supply chain site in Birmingham.
I am also enjoying a manager role, working with marketing apprentice, Mia Ojomo, where I am able to transfer my knowledge and skills and provide her with support.
Moving forward, I want to perfect our messaging, explore how customers are receiving our messaging and look to offer new services and channels of communication.
It is an exciting time to be at Elanders UK, as part of a new marketing team driving the division forward.
What is your proudest business achievement?
In my former role, I helped take the business from offering its services directly to the customer to offering an e-commerce solution. I was able to streamline the ordering process for customers and this opened up new markets and opportunities for the company.
What is your mantra to do business by?
Don’t stagnate. Innovate. Flexibility and adaptability are key within business particularly when change is always constant. I always look at how we can do things differently and to always keep moving forward.