Business

Montane Releases Innovative Aw22 Collection Building Upon A Simplified 'less Is More' Approach

Issue 84

North East based outdoor performance specialist, Montane, has launched its AW22 collection to encourage customers to find their unknown and commit to more in kit which they can trust.

The collection, which is designed with performance and resilience in mind, is brought to life through the introduction of streamlined key products and a simplified franchise naming structure centred through its shell, insulation and fleece categories.

Product highlights in the shell category include the Phase franchise which introduces a technical three-layer Gore-Tex offering for use in a multitude of disciplines. The Phase franchise includes four products from the expedition ready Gore-Tex Pro Phase XPD and the Phase XT for long days in the mountains, through to the core of the offering with the light and packable Phase to the minimalist, and breathable Phase Lite active shell.

The down insulation category introduces the Anti-Freeze franchise, a perfect balance of warmth, weight and packability ideal for active exploring in cold, dry conditions. The Anti-Freeze franchise is a collection of versatile micro baffle down insulation pieces made with 100% recycled down ECO lining with PFC-free DWR. Ranging from the Anti-Freeze XT Hoodie which delivers exceptional warmth for its weight through the core of the offering with the AntiFreeze Hoodie and Anti-Freeze Jacket, to the packable and breathable Anti-Freeze Gilet.

Montane’s Global Marketing Manager, Matthew Hickman, commented: “Our collection for AW22 embodies a multitude of qualities – from energetic, flexible, and dynamic, to warm, calm, and protective. The kit, with a specific focus on our staple products and new franchises, has been designed so whichever activity you’re doing, there is a go-to option for everyone.

“We want to give our outdoor community the confidence to pursue new routes, to meet new challenges and to push themselves further and faster to places they haven’t been or experienced before – all the while doing it in clothing and equipment they can trust every step of the way.”

Product highlights in synthetic insultation include an extension to the Fireball collection with the Fireball Lite Hoodie, a lightweight and breathable hoodie which is filled with recycled Active Eco insultation to provide exceptional core body warmth. Coupled with stretch Thermo Grid side and underarm panels, the combination of materials is optimised to handle a range of conditions as a mid or outer layer which is ideally suited for stop start activity.

The fleece category introduces the Protium franchise, a selection of warm and technically advanced winter midlayers. The warmest fleeces in the series of products are the Protium XPD Hoodie which is designed to boost thermal efficiency for use in colder and more extreme environments and the Protium XT Hoodie, a lighter weight, packable and versatile midweight fleece which is highly effective at assisting temperature regulation.

Built upon a simplified ‘less is more’ approach, the new collection offers uncompromised quality for multi-activity adventures, mountain activities and extreme environments. Additional product highlights in legwear include the introduction of the weather resistant Dynamic XT pants which have been designed with freedom of movement for fast moving mountaineers and ski-tourers. In headwear, the Phase Lite cap is ideally suited for fell runners, backpackers and hillwalkers who will benefit from the lightweight, waterproof, and breathable Gore-Tex fabric.

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