CASSIE MOYSE , Head of marketing for Bradley Hall Chartered Surveyors and Estate Agents & Commercial Editor for Portfolio North.
Did you always envisage your career in the marketing industry?
Actually’ when I was really young’ I wanted to be an actress. As I started to grow up’ I took an interest in PR and completed a placement when I was 15. Following that’ I completed my A Levels in Law’ English Language’ English Literature and went on to do a PR degree – followed by five years in a PR agency. When I started at Bradley Hall Chartered Surveyors and Estate Agents’ I was given the opportunity to progress and develop the role into areas which would best support the business’ so now I oversee all PR and media matters’ outdoor and digital marketing opportunities’ our website and our luxury property’ business and lifestyle publication’ Portfolio North.
What has been your career path so far?
My career in PR began in an in-house PR role’ working for clients across education’ healthcare’ trade and technical’ hospitality and more. Having a range of clients prepared me to understand how important research and asking the right questions was. We had to be efficient I went from writing press releases to running and creating a magazine and managing ours and our clients’ reputations’ and overseeing all of our digital strategy. We move with the market’ and the environment is fast-paced and reactive.
What has been your proudest achievement?
Hands down Portfolio North. When I took the publication on it was a brochure for Bradley Hall and was 60 pages long with a limited print run. It served a purpose and was great for what was needed at the time’ but since then I’ve increased readership to 35’000′ launched its own social media channels’ and launched a website. I have also worked with The Social Co. in creating some amazing video adverts to promote the magazine which were then shown on the big screens at STACK Newcastle and Seaburn’ and in Blueline Taxi in-car media screens’ which were seen by 320’000 people in one month. We’ve now partnered with Smart Outdoor’ the UK’s leading Out-Of-Home advertising screens which have 4.3m views per week across the North.
What are the best aspects of your job?
I have the opportunity to meet so many truly inspirational people and professionals who are shaping the built environment which surrounds us. It also sounds a bit cliché’ but I really do get to work with my best friends – we have a great group at Bradley Hall and it’s an incredibly supportive environment to be in.
What advice would you give someone starting in the marketing industry?
Ensure you are dedicated to always learning and developing your knowledge of your craft. Being a marketeer isn’t just about knowing about marketing’ it’s about having an in-depth understanding of the business you work in and of your clients.
What are your future professional plans?
Portfolio North is also growing rapidly’ and’ with the launch of Bradley Hall’s Leeds and Manchester offices’ I am hoping to repeat this success in those areas.
I am looking to grow the team and to welcome new members who will support us with our PR’ content’ digital marketing including SEO’ PPC’ UX’ website development and more – as well as advertising executives for Portfolio North.
What do you do in your spare time?
I do enjoy going out and socialising – I am in my element with a glass of wine or prosecco in my hand.
I also love going to the gym’ I’ve been going on an evening for years but have just started going before work at 6:30am. Getting it out of the way in the morning sets you up for the day’ it also frees up your evenings which can often be busy when you work in marketing – there’s plenty of events to attend.
