The Great British Entrepreneur Awards 2020 has named Dr Emma Black of Cascade Cash Management as its North East Start Up Entrepreneur of the Year.
Announced at a cleverly configured online ceremony and celebration, Dr Emma won the award from stiff competition, after being nominated by her marketing consultant Antonia Brindle of Get Brindled. At the awards, 135 awards were handed out to 135 founders of 110 businesses across 15 categories and eight regions as the Covid-19 pandemic forced GBEA to take the regional finals online for the first time.
The Start-up Entrepreneur of the Year Award reaches out to those who have given everything to guiding their business through those all-important nascent stages. The category description stated that the winner ‘will have responded to the many inevitable drawbacks with an attitude that feels for the best in every situation with a heart that will not give up’.
Dr Emma said: “I was delighted to be shortlisted and especially in such good company as Super U, Breathe + Protect and Artisan Food & Drink Associates who were up for the same award. I knew the work we had done was worthy of winning, but you always look at competitors and think they are amazing, which is why it was such a wonderful feeling to win!”
Cascade Cash Management (Cascade) is an independent and transparent service created to generate enhanced cash returns and increase protection on deposits through professional cash management. The Cascade team can administer funds through their unique portal on behalf of clients or depositors can use the portal to manage their own savings with the dedicated support of Cascade. Partners including IFA’s, solicitors, attorneys, accountants and many more can also self-brand the product for presentation to their own clients.
Over the last few months Cascade has responded proactively to the pandemic, showing its resilience in a tough market place thanks to a team that has its eye constantly on the future, investing in financial technology, staff and new avenues. The company’s customer care has also been recognised in awards in recent years, as have Dr Emma’s own efforts.
Dr Emma concluded: “The constant testing, checking and ongoing investment to ensure its innovation stays ahead of the market makes Cascade Cash Management unique. This investment is continuous to ensure the welfare of use for customers, to make sure that the portal delivers the best service to cash, whilst the human team focus on the best service to people. It is this focus that has made us a resilient start-up company since we became independent nearly five years ago. Receiving this recognition today is very rewarding and one we are collectively proud of during a challenging year for all!”
