The Dreamcatcher

The witching hour, somebody had once whispered to Sophie, was a special moment in the middle of the night when every child and every grown-up was in deep deep sleep, and all the darks things came from hiding and had the world to themselves.

I may not have a trumpet like the BFG but capturing nightmares and replacing them with dreams became my reality when the witching hour descended upon us all. I spend my days creating happiness, helping love bloom and making magical memories for my clients and my greatest reward is, sharing in this joy.

This last week has been one of the most testing times of my career and extremely difficult for my business and industry. I invest heavily in my clients, I become their friend, I nurture their journey and wellbeing, I pride myself in taking great care of them and I want them to experience the most spectacular journey of their life. But as the whole world started to come-to-a-close and the nightmare unfolded, my days completely transformed.

On Wednesday 11th March I had the first ‘what if’ conversation by Monday 16th March, that ‘what if’ became a very harsh reality.

With my clients, I had one task, protect their wedding experience, with their best interests at heart. I also, opened my services up, on a voluntary basis, to other couple’s and event suppliers to provide them with support and help at this very challenging time. My opening conversations with soon-to-be wedding couple’s were filled with tears and distress. Discussions with venue were fraught, with good working relationships being tested. Working through plans with suppliers was burdensome. The events industry was hit hard and fast. I set key principles to provide alternative solutions to protect everyone in the chain which quickly moved to one main principle, postpone but do not cancel. As I sit writing this today, every single couple I have spoken to is now looking forward to their wedding in 2021 around the same date they had for this year. All venues and suppliers have retained their clients ensuring they have future business and cash flow within the business.

I am humbled to learn that kindness is one of the most valuable resources we have and although my industry will suffer significantly in 2020, it is rich in so many other ways.

I will be continuing to help as many people as I can over this uncertain period, my trumpet is polished and ready to go. If you need help and support please do not hesitate to get in touch. I wish everyone love at this time, be safe, keep calm and keep smiling.