Branding yourself means to develop a professional identity and clear message that sets you apart from others either in your company or in your industry
Brands often work tirelessly to leverage social media in order to boost online visibility and revenue. They want more clicks, more likes, and they want to create a positive user experience.
But what happens when a brand is a person instead of a company? When it’s just you, you need to take a different approach to growing your brand through social media. Since over 90% of customers trust information from people they know when making a purchase decision, building personal connections might be the most effective way to develop trust with your audience.
When it’s just you, you need to take a different approach to growing your brand through social media.
Find the right groups
Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries. If you can find groups that match with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand. Actively engage with others by liking, sharing and commenting on others posts and create your own posts to share regularly. The more you engage, the more likely your name will become memorable to those within those groups. When describing how important engagement is to clients, I always compare it to talking to people. If you enter a room and don’t speak anyone, then you aren’t going to meet anyone and build connections. If you then enter the room and start a conversation, you’ll build relationships with these people. It works the same with socials.
Consistency is key
Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets. Stalker, much? Presenting yourself in a consistent manner helps you control their perception of your personal brand. Be careful what you engage with on social media as your followers will be able to see – good or bad.
Engage Regularly
Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency, time you post and types of content based on the audience presence. You can find out a lot just by looking at your analytics.
Diversify Your Content
Change the content up, no one wants to see the same coffee cup shot, use a content calendar to help you plan for the month ahead so you can take photos and plan your content accordingly.
Give people a reason to remember you.
If you want to create a memorable brand, you need to give people a reason to remember you. Offer tips, advice and an insight into your life. If people are going to buy from your brand, then they want to know more about you.
In this digital age, it’s hard to separate both personal and professional life. If users are following you, then they want to know everything about you.
Ask Questions
Questions are a great way to spark engagement and improve the visibility for your brand while others chime in. Engagement will happen slowly at first, but be persistent. Keep your eyes open for potential opportunities. A response from one follower could lead to a burning question from another that could fuel great conversation.
What's your thoughts? Tweet me: @play_thefield
